Certainly one of the more buzzed about commercials during last night's Superbowl was the Chrysler ad "Imported From Detroit." It showed some of the iconic images of the city (Spirit of Detroit, the Diego Rivera murals, the Fox theater, and Eminem appearing at the end to crow "This is the Motor City, and this is what we do."
The commercial was as much as an ad blitz as a love letter to the city, showing it all in in glory and swagger and pride. No glimpses of the broken buildings and abandoned factories and churches. It was earnest, wintery, dark, and gloomy but also proud and strong. I think it was a terrific ad campaign, and maybe those folks at Chrysler should consider running another PR blitz for the city itself.
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